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CLIENT CASE STUDIES
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CLIENT CASE STUDIES
September 10, 2025
As a small business owner, you probably spend most of your time looking at your profit & loss (income statement). It makes sense — it shows sales, expenses, and profit. But if you’re only checking the P&L, you’re missing half the story.
Your balance sheet is where the hidden truths live. It shows what you own, what you owe, and what’s left over. And when you use a few simple ratios, you can turn your balance sheet into a powerful decision-making tool.
Here are five ratios that reveal the story behind your numbers:
Formula: Current Assets ÷ Current Liabilities
This ratio tells you whether you can cover what’s due in the next 12 months.
Why it matters: If your current ratio is slipping, it’s a red flag that cash flow may get tight soon.
Formula: (Cash + Accounts Receivable) ÷ Current Liabilities
This version of the current ratio removes inventory and focuses on your most liquid assets.
Why it matters: This ratio is like your “rainy day check” — are you covered if things get tough?
Formula: Total Liabilities ÷ Owner’s Equity
This tells you how much of your business is financed with debt versus your own investment.
Why it matters: Debt isn’t always bad — but knowing how leveraged you are helps you decide if it’s time to borrow more or slow down.
Formula: Current Assets – Current Liabilities
This simple number shows how much you have left after covering short-term obligations.
Why it matters: Lenders often look at this to see if you can manage short-term debt responsibly.
Formula: Net Income ÷ Total Assets
This ratio shows how efficiently your business uses its assets to generate profit.
Why it matters: It helps you evaluate whether that equipment, building, or software is truly paying off.
On their own, each of these ratios tells you something important. Together, they give you a clearer picture of your business health than your income statement ever could.
Think of them as quick “vitals” for your company — like blood pressure or heart rate at the doctor’s office. They don’t tell the whole story, but they alert you to what’s strong and what needs attention.
The balance sheet doesn’t have to be intimidating. With just a handful of ratios, you can spot risks, measure growth, and make smarter decisions for your business.
At Lookout Bookkeeping, we help small business owners go beyond the numbers and uncover the story their financials are telling. If you’d like help setting up a simple system to track these ratios every month, we’d love to connect. Check us out on our website: www.lktbook.com
Be sure to grab our freebie, 10 Ways to Keep More Money as a Business Owner. Because as I always say, you started a business to make money.
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